Business writing, public relations writing, editing and proofreading at Words on the web

Marketing and business writing

Skilled writing helps to make your business more profitable.

Professional business writing will reap long-term benefits, by relating your message the way your audience wants to hear it. That is what will get you results, and that is what Words on the web does.

A good business writer ensures your message is clear and concise. A good public relations writer helps you get noticed. A good marketing writer helps you build relationships and convince people to buy from you.

Public relations writers help you to get noticed

So you want to be in the news? Why would any news editor want to include you? A business writer skilled in public relations will help you identify the story that others want to hear, and make sure they can't ignore it.

Public relations writing case study

International specialist recruitment firm Robert Half produces annual salary surveys. With an eye to publicising the Auckland survey, public relations writer Ashley Campbell suggested including questions on KiwiSaver, the national savings scheme. Then we sent out this press release.

The results were immediate. The story appeared on TV3's morning business news, in the New Zealand Herald online that day and in the print version the next morning, on TVNZ's website that day, in almost all Fairfax newspapers over the next three days, and was referred to in articles and blogs for the next week.

Marketing writers help you to connect

All business writing has to be legally correct, but it doesn't have to be incomprehensible. A good marketing writer will work within legal constraints and still write compelling copy that cements your relationship with customers and clients.

Marketing writing case study

A large insurance firm embarked on a six-month project to rewrite its standard letters. The project team, headed by business writer Ashley Campbell, included operations, IT, legal and marketing staff.

If you had just given up smoking and were entitled to lower premiums, which would make you more loyal to the company, the before or after letter?

Contact Words on the web to help with your business writing.

Read client reviews of Ashley Campbell, business writer.

Guide to hiring a freelance business writer from Writerfind.

  

Writer's Log

It's not rocket science

Unfortunately, useful jargon can become pretentious language, nonsense or gibberish, without you, the writer even noticing. But your readers do. At best, they have to work really hard to understand what you’re saying; at worst, they miss vital information (and possibly think you’re a bit of a prat) because they can’t understand a word ...

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Plain English business writing

In the New Zealand Herald Lynda Harris shows how plain English business writing boosts the bottom line:

"In 2005, the Royal Mail in Britain surveyed the public about the writing they receive from businesses. It found that badly designed and poorly written documents could be costing British businesses a staggering £41 billion in lost sales each year. Three-quarters of consumers said they wouldn't trust businesses that use poor writing, and almost a third said they wouldn't buy from them."

Read more about plain English business writing

 

 

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© Ashley Campbell, freelance writer. No material on this site can be used without the express permission of Ashley Campbell. But feel free to link at will.