Business writing, public relations writing, editing and proofreading at Words on the web

SEO copywriting & website writing

Developing a website takes time and money. But unless people can find it, you won’t get return on that investment.

The art of making sure search engines and new clients find your site is known as search engine optimisation, or SEO. And the words your web writer uses are a major part of SEO.

Web writer

Good website copywriting focuses on the fundamentals of good business writing — know your audience, what they want to read and how they want to read it. A good web writer makes that look easy.

But a good SEO writer will go even further than a website writer, ensuring your content is useful and readable — and prospective customers find it.

A good SEO writer will

  • Help you discover what keywords your prospective customers are searching on
  • Write website content that is readable, useful and uses those keywords
  • Use those keywords strategically to maximise their impact
  • Advise you on ways to make your graphics count
  • Push you up search engine rankings.

Why hire Words on the web as your website writer?

If you landed here via Google, there's your answer. If your arrived via another route, try this search on SEO writer to see how SEO copywriting can put you at the top of the page. Words on the web has used SEO copywriting to help several clients improve their search engine rankings and attract new visitors to their websites.

Email Words on the web to find out how our SEO copywriting can get you noticed.

Read client review's of Ashley Campbell's website copywriting.

 

Writer's log

An honest mistake

A few weeks ago, I got an email from a client asking for help. “Help me clear this up around the office,” he started. “Is it a UK company or an UK company? Is there any difference if UK is not abbreviated?” He and his colleagues shared a common confusion about when to use “a” or “an”, which I cleared up very quickly...

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Big ideas easily understood

“When we’re children, we have small ideas and use small words, when we get a bit older we get big ideas and learn big words, but we never achieve true greatness until we learn to express big ideas in small words.” — Anon

 

 

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© Ashley Campbell, freelance writer. No material on this site can be used without the express permission of Ashley Campbell. But feel free to link at will.